QUALIFIED AUDIENCE

Free admission for professionals only ensures exhibitors to meet a specialized and profiled audience.

Operators in the hotel, restaurant, bar, and retail industries. Many categories are involved: hotel and non-hotel facilities, cafes, bars, clubs, delis, catering companies, event planners and more.

STRATEGIC LOCATION

An excellent geographical background located between Northeast Italy, Austria, Germany and the Balkan countries. Reachable in less than a two-hour drive by a wide catchment area related to sea, mountain and city tourism.

Northeast Italy is home to more than 63,000 RETAIL BUSINESSES (20% of the Italian total) and more than 1.8 MILLION BEDS (35% of the Italian total). *Fipe and Federalberghi data.

INNOVATION

Innovation is at the heart of the program: from the event schedule specifically for professionals to the displayed products featuring the latest technologies.

An exhibition that promotes networking, with a focus on new business development and commercial networks; three days to understand market trends and perspectives of the sectors involved.

PRECISE COMMUNICATION

A careful communication plan with major and targeted investments, especially in web and digital channels.

Over 40,000 direct contacts addressed with invitations to visit Horeca Next.

Engagement of key partners ensuring valuable promotion.

Web and social visibility for each of the participating companies, with customized posts.